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Birmingham-based industrial insulators Thermal Clad have relaunched their identity in the marketplace with a slick new look and feel to their brand which is all set to broaden the reach of the company to a whole new customer base.

Thermal Clad is one of the country’s leading installers of industrial insulation as well as Trace Heating. As the company has grown and expanded into new areas, a refreshed brand identity was required to represent where the company has gone and the customers it is now communicating to.

As Managing Director of Thermal Clad Kevin Cartridge explains, a brand identity can say a lot about a company and this new look and feel is all set to revitalise the business in the market.

“As our business has gone from strength to strength this new brand identity was crucial to represent what the company now offers our customers. With new product offerings, new audiences and processes now in place we saw this as the perfect opportunity to launch the new look and feel of the brand to coincide with the launch of our new website,” explains Kevin.

“We are extremely pleased with the end result as created by Explosive Designs and we are confident that this new professional look will strengthen our appeal to our current customers whilst broadening our attraction to new potential customers.”


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